Meet the Culture Crew

Here at Happy Kombucha, we talk to our cultures, sing to them, and play them music and the odd podcast (alien abductions are their favourite). They really are part of the family. If they could talk back, this is how we think they would be.

Live cultures are camera-shy. Honestly, they're a nightmare to photograph: beige, wobbly and never smiling on cue. So we let our imaginations run wild instead.

Meet the Culture Crew: one character for each culture, here to help you brew. Enjoy!

Watch the Crew

Short films, all with captions. Tap one to play.

  • Jarvis would like to remind you to keep your cultures warm in winter.

    Film description, 21 seconds, with captions: Jarvis, a cartoon jar of kombucha, shivers on a snowy windowsill. A hand moves him to a warm shelf and dresses him in a red jumper and a yellow scarf, and he laughs. He says: It is winter. I live on a windowsill. I have regrets.

  • Walter would like to remind you to burp your bottles.

    Film description, 22 seconds, with captions: Walter, a cartoon bottle of water kefir, smiles, then swells up and looks worried as he gets too fizzy. A hand opens his cap with a pop and a puff of fizz, and he grins with relief. He says: Burp your bottles, people.

  • Millie would like to remind you: fresh milk every 48 hours, please.

    Film description, 27 seconds, with captions: Millie, a tiny cartoon milk kefir grain, bashfully covers herself up on a wooden spoon, then dives into a jar of milk with a splash. A hand puts a cloth lid on the jar and her smiling face appears on the glass. She says: Fresh milk every 48 hours, and I am a very happy girl.

More from the Crew

New films and brewing tips from the Crew go up on Instagram and Facebook first. All our guides and tools are free for everyone, not just customers.

Follow the Crew on Instagram (opens in a new tab)